Business Management & Agronomy
ABOUT US
We advise farmers in the high rainfall zone on agronomy and farm business management. Our advice reflects best management practice, evidence based research and sound economics.
We help our clients to:
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Manage the farm as a business with a focus on profit drivers
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Set clear and attainable production and business targets
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Identify soil types, nutrient deficiencies and corrective action needed
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Re-think farm enterprises (skills, type, number, scale)
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Plan the annual feed supply and fill feed gaps if needed
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Reduce business risks with a focus on drought planning
Chris Houghton – Principle advisor
Chris completed a Bachelor of Applied Science-Agriculture at Hawkesbury Agricultural College in 1986, and a Graduate Diploma in Adult Education at the University of SA in 1994. Over the past 35 years has gained considerable experience across farming, education and agricultural consulting.
Chris is known to communicate well with farmers. He places strong emphasis on running the farm as a business, ongoing reassessment of risks, as well as timely and effective decision making. His skills in assessing farm businesses and the farm resource bases are highly valued.
He stands by the moto “If it can’t be measured it can’t be managed”. He emphasizes the need for clients to carefully evaluate the key risks to the business, to analyze their business and seek performance levels in line with industry leaders.
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